Norwich based Naked Element have joined forces with Director of Gooderham Consulting Ltd’s, Emma Gooderham to help define a strategy for business growth over the coming months.

Working on a contract consultative basis, Emma will help the technology business identify and engage with prospective clients and develop a longer term business development strategy.

Naked Element’s co-Director Paul Grenyer explains “We’ve teamed up with Emma with a view to her helping us define the business and where we want to go and how we can get there. We chose Emma in particular as we liked her structured approach, we’d met at a networking event in the past and when I started thinking about teaming up with a business development professional Emma was recommended by a peer. So on the back of both of those we chose to work with Emma. She was immediately engaged and very early on it was clear that she knew what she was doing.”

Naked Element have enjoyed many successes with both the regional and national tech communities as well as developing products for household names. As Paul describes “Matt, my co-director, and I are techies at heart. We love what we do and know how to do it well but when it comes to business development and marketing ourselves, not only are we busy with client work but, we felt we needed a steer from someone with specific experience in exactly that”.

Emma has a proven track record in helping businesses identify opportunities for growth and helping companies understand their offering in comparison with other products and services, and perhaps most importantly, how to then communicate this to the market. With a background in running a software development company for 7 years as the Managing Director, Emma built up an impressive knowledge of not only running a business but the regulations, process and a range of requirements involved in bringing a product to market. She has spent the last year carrying out consulting projects from startups to established business, identifying opportunities and barriers to growth and putting firm business and growth plans in place.

Emma comments “Naked Element’s service has demonstrable client benefits and when I first discussed the project with Paul, I immediately felt that I wanted to help spread the word about the advantages of their methodology. Coming from a software industry background, I knew this might be challenging, but I am completely engaged with what they are trying to do.”

Based in Whitespace, the collaborative space for Norwich’s digital businesses, Naked Element provide a comprehensive service for the design and build of cross platform mobile apps, web applications, and enterprise software solutions. For more information on Naked Element’s service go to www.nakedelement.co.uk or follow them on twitter @NakedElement