What is Business Automation and how is it relevant to businesses?

When it comes to Business Automation, companies generally fall into one of two categories. Those who have heard of it and use it to their advantage, and those who assume it doesn’t apply to their business (and who will eventually be left behind).

Business Automation is essentially the streamlining of processes to increase efficiency, improve consistency, reduce errors and it applies to every business. Whether it’s delivering to an expanding market, making a product that has to meet set standards every time or maintaining accurate accounts payable in a complex industry, every business would benefit from process automation. Every Business. Even yours.

Some companies, especially those who have been built from the ground up and experienced rapid growth, may assume there is no other way of running than the way they always have done. Paul Grenyer, CEO of Naked Element says “a number of clients come to us looking to streamline complex business processes, and reduce workload for employees who are dedicated to following a good process but struggling with the workload as the company has grown.”

Automating processes are fundamental to keeping up with demand and staying ahead of competitors. Some examples of processes that demonstrate the need for automation are –

  • Processes that follow a simple path, but breakdown due to communication errors
  • When the completion of one task should initiate the next
  • Processes that are repeatable and require consistency
  • When there is a clear approval hierarchy which is currently manual
  • Copying data from one app to another, potentially causing errors or duplicates
  • When multiple people are involved in a task and each needs to know who had what input

It could be as simple as printing an address label when a particular kind of invoice is generated, or sending an email when certain stock is low.

For example one client who is working with Naked Element explains “Previously IDSystems’ partners were having to contact us and ask an agent to manually enter the details of each order or quote into a spreadsheet. After this was completed, the results from the spreadsheet would have to be entered manually again into Access, a process that proved cumbersome and prone to errors” says Carl Farrow, Technical Development Manager at IDSystems.

Or it could be removing time consuming, and demoralising tasks, from employees. Some people assume that using tailored software to automate processes will lead to having to lay off staff. However, with their time free from manual, repetitive tasks, that can easily cause errors, employees can put their time to better use dealing with other tasks such as customer enquiries or sales. With specially designed software to handle the tedious work, like stocktaking and sales monitoring, people can focus on relations with potential customers and keeping up with increased demand.

With more automated business, sales processes can be smoother and more efficient. Projects can be tracked and their progress monitored in a less time-consuming way. Productivity can be measured and areas for improvement highlighted. Compliance information can be recorded, stored and reproduced quickly and consistently. Therefore clients experience a better service and are more likely to return.

Neil Davis, Operations Manager at Ashford Commercial, engaged Naked Element to create a time-saving, cross-platform mobile app to reduce errors and save time when compared to their paper processes. “There is now total legal conformance and a lot of transparency which there wasn’t before”.

What does this mean in real life though? After working with Naked Element, one digital marketing client found their process time was reduced by a huge 95% meaning they could handle more clients, more efficiently. That’s an average save in wages in that industry of £323 a month for that single task, which equates to £3,876 a year for a single client alone. With a little over ten clients on your books, the money invested in software pays for itself. Another of our clients achieved 100% conformity after using the software we developed for them.

As well as the inarguable results, Naked Element have a reputation for quality, as well as approachability. We are experienced in determining what each specific business needs, capturing those requirements individually and creating made-to-measure software to suit them. You don’t have to know all the specifications beforehand, our developers will talk through it with you from the beginning and by focussing on your core requirements (MVP) we will deliver value from the start.

“We can design software to automate the creation of documents, copy across data from one application to another or produce insightful reports and when that software makes a difference to a business (and puts a smile on the managers face) it makes it all worthwhile in my eyes.” Paul Grenyer, CEO at Naked Element.

By | 2018-03-22T19:05:36+00:00 January 9th, 2018|Case Study, Our Services, Our Team|Comments Off on What is Business Automation and how is it relevant to businesses?

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